Rockwood Best Managed Winner – 2021

For the second year in a row, Rockwood Custom Homes is proud to announce its official recognition as one of Canada’s Best Managed Companies 2021 by Deloitte. This prestigious honour goes to a small selection of Canadian companies that best demonstrate leadership in the areas of strategy, capabilities and innovation, culture and commitment, and financials to achieve sustainable growth. This year, additional criteria for COVID-19 response and management were also considered.

Canada’s Best Managed Companies remains one of the country’s leading business awards programs recognizing Canadian‑owned and managed companies for innovative, world-class business practices. Every year, hundreds of entrepreneurial companies compete for this designation in a rigorous and independent process that evaluates the calibre of their management abilities and practices. Only the very best are awarded with this coveted recognition. Applicants are evaluated by an independent judging panel comprised of representatives from program sponsors in addition to special guest judges.

“Now in its 28th year, the Best Managed program has witnessed a stark shift in business sentiment since its inception, and simply focusing on the bottom line is no longer a recipe for success,” said Kari Lockhart, Partner, Deloitte Private and Co‑Leader, Canada’s Best Managed Companies program. “New and continued winners of the program are increasingly showing a meaningful commitment to their people and purpose. Their determined focus has not only led them to remain competitive on the world stage—particularly during these turbulent times—but to fostering more holistic organizations, united towards achieving a common goal.”

In this year of the unknown, Rockwood worked quickly to adapt to the rapidly changing environment brought about by COVID-19, and the resulting need for companies to quickly pivot their operations. Rockwood’s ability to respond, recover and thrive across a number of key metrics—including sustained financial growth, a strong forward sales trajectory, and employee engagement during turbulent and uncertain times—was recognized and applauded by the judging panel. Above all else, Rockwood’s response action safeguarded client investments and ensured continued home completion.

Said president of Rockwood, Allison Grafton of the Best Managed honour, “This is truly a benchmark that we reach for each year. To be recognized as the ‘best of the best’ in privately held Canadian business is an amazing testament to the vision and resilience of Rockwood. We were able to thrive during a difficult time, for which there was no road map. The Best Managed designation is a nod to the fact that we did it right; we did it best; and we did it together as a cohesive team. As a team, we executed what we said we would, despite all of the roadblocks that we came up against.”

2021 winners of the Canada’s Best Managed Companies award will be honoured at a virtual gala. The Best Managed virtual symposium will address leading-edge business issues that are key to the success of today’s business leaders.

About Canada’s Best Managed Companies

Now in its 28th year, Canada’s Best Managed Companies continues to be the mark of excellence for Canadian-owned and managed companies with revenues over $25 million. Every year since the launch of the program in 1993, hundreds of entrepreneurial companies have competed for this designation in a rigorous and independent process that evaluates their management skills and practices. The Best Managed program is sponsored by Deloitte Private, CIBC, Canadian Business, Smith School of Business, and TMX Group.

To schedule an interview with Rockwood management or for more information, please contact: Alex Giborski at