Who we are
Rockwood Custom Homes is a luxury custom home builder founded on the principles of excellence in service and build, financial stewardship, honesty, integrity and full transparency. President Allison Grafton has built a company that offers comprehensive project execution from initial pen-to-paper architectural and design vision through the entire build experience, right to the magical handover of a fully furnished, exceptional home. A company where both client experience and protection of client investment are paramount.
Founded in 2009, Rockwood disrupted the Calgary luxury residential market with an unwavering focus on financial transparency and an innovative custom home process, integrating architecture, interior design, and construction in a seamless all-Rockwood experience. Since 2009, Rockwood has had the pleasure of working with hundreds of incredible clients helping them envision, design, build, and even fully furnish, their best-in-class custom homes.
In addition to over 50 prestigious awards and recognitions throughout its history, Rockwood is a two-time winner of Canada’s Best Managed Companies by Deloitte and CIBC, setting unprecedented standards within the construction industry and Canadian small business sphere alike. Stemming from its innovative and highly integrated business model, Rockwood’s unrivaled customer satisfaction and product delivery is a direct result of meticulous attention to financial stewardship, personalized client experience, and unmatched construction and interior design quality.
“Our entire team from our labor crew to designers, and from our sales team to construction, has a consistent financial mindset. We are fully aligned to protect every dollar, and are driven by cost monitoring, value maximization, and all executed without compromise to fit, form, design and overall luxury.”
Matthew | CFO
At Rockwood, we’re united by our shared and unwavering commitment to incredible customer satisfaction. All of our team goes above and beyond to deliver exceptional homes with exceptional service. Strong relationships are the cornerstone of Rockwood’s culture and operations.
Meet the team that will turn your home building dreams into reality.
President of Rockwood
Allison Grafton is the dynamic president and founder of Rockwood Custom Homes. In 2009, she turned her passion into a business. Previously an investment banker, Allison has uniquely combined her financial know-how with her keen design eye to lead this best-in-class, sophisticated residential construction company. Today, Rockwood Custom Homes has 35 employees and over 500 contractors; Allison has built Rockwood into an industry trailblazer.
As the president of Rockwood, Allison is widely recognized as a strong Canadian female leader and entrepreneur. Featured in both local and national media, Allison is a distinguished speaker, frequently sharing her wisdom on leadership and business. In 2015, she won the prestigious RBC Women of Influence Momentum Award; in 2016, she was inducted into the WXN Hall of Fame; and in 2019, she received the Upsurge Entrepreneur Award at the AWE (Alberta Women Entrepreneurs) Awards. Most recently, Allison has been honored in 2020 and 2021 with Stevie awards recognizing her in the categories of Female Entrepreneur of the Year and Women-Run Workplace of the Year.
Rockwood prides itself on an epic team of highly capable, accountable and dedicated members.
Our project managers, designers, accountants, and corporate office staff ensure that all Rockwood homes are built to our precise and stringent standards, and are delivered to you fully finished, on time and on budget.
Whether we’re building homes, scaling mountains, or bike riding through the Okanagan valley, we are a united, committed, and epically connected team. We work hard and we love what we do. Our culture of is one of deep loyalty and trust, entrepreneurship, integrity and teamwork, all of which ensures we are united in our focus on bringing your home to life.